REPOSITIONING FOR ENTERPRISE IMPACT
IDENTITY RESILIENCE
ONE PORTFOLIO.
POWERFUL RESULTS.
$32M+
MARKETING-INFLUENCED PIPELINE
$55K $145K
AVERAGE DEAL SIZE
99%
CUSTOMER RETENTION
EXPANDING THE STORY. ELEVATING THE VALUE.
ENTERPRISE REPOSITIONING
$2.4M+
MARKETING-INFLUENCED PIPELINE
$23K $85K
AVERAGE DEAL SIZE
270%
INCREASE IN AVERAGE DEAL SIZE
BETTER UNDERSTANDING.
BIGGER OPPORTUNITIES.
CUSTOMER-DRIVEN GROWTH
$18M+
MARKETING-INFLUENCED PIPELINE
$35K $110K
AVERAGE DEAL SIZE
80%
DEMO-TO-CLOSE RATE
Sales ACCELERATION | ADS THAT DROVE PIPELINE | MICROSOFT IGNITE 2025
CAYOSOFT: Media & Enablement
I connected Cayosoft’s Microsoft identity solutions around one business imperative: Identity Resilience.
Then I brought that position to market through distinctive creative, a transformed website, product events, launches, and sales tools that gave enterprise buyers compelling reasons to choose Cayosoft.
CTV ADS: NEW CHANNEL. $1.1M IN PIPELINE
DAY AT THE BEACH
I expanded Cayosoft’s advertising into connected TV, bringing its identity security story to buyers through commercials. The channel generated $600K in pipeline in Q1 2026 and $500K in Q2, adding a new source of demand to the marketing mix.
WHY PRUDENTIAL INSURANCE CHOSE CAYOSOFT
2025 MICROSOFT IGNITE
BUILT TO STAND OUT.
DESIGNED TO START CONVERSATIONS.
140 marketing-qualified leads
over three days.
$450K in resulting sales.
I developed Cayosoft’s booth design and theme, then became Sharkey myself. Dancing, handing out giveaways, and personally directing dozens of attendees to the booth turned a distinctive concept into an engaging experience.
Attendees repeatedly called it refreshing and eye-catching. The conversations it started became measurable business.
Yes, that’s me inside Sharkey. Strategy through execution, including the shark suit.
Enterprise-level sales enablement
PROSPECT-SPECIFIC SALES ENABLEMENT
When a $3.4M Bank of America opportunity stalled, Sales brought me in to help strengthen the executive business case. I connected Cayosoft’s technical capabilities to fraud prevention, compliance, and operational resilience, giving BofA stakeholders content they could use to build support up the executive ladder. The white paper became a major component of the broader sales proposition.
COMPETITIVE DIFFERENTIATION THAT CONVERTS
I created the “Clear Winner” landing page and companion comparison document to make Cayosoft’s differentiation tangible, connecting technical differences to recovery speed, operational risk, and business continuity.
The content gave Sales a direct way to address competitive buying decisions and became one of Cayosoft’s highest-producing landing pages, generating $2.2M in marketing-influenced pipeline and $650K in attributable sales over 18 months.
I built and presented Cayosoft’s enterprise pitch deck to the entire sales team at the 2026 Sales Kickoff, translating Identity Resilience into a compelling business conversation.
Adopted by the team for enterprise opportunities, it gives sellers a stronger narrative for establishing value, demonstrating differentiation, and connecting Microsoft identity challenges to business priorities.
WHAT COULD THIS LOOK LIKE FOR YOUR BUSINESS?
Strong technology deserves a compelling reason to buy. I connect customer insight, positioning, creative strategy, and sales enablement to help enterprise buyers understand your value and act on it.
Let’s talk about what you’re building, where growth is getting stuck, and how I can help.