CURRENTLY SEEKING WORK
I build Product Marketing functions that turn complex technology into market understanding and growth.
GTM STRATEGY
Uncovering what makes a solution meaningfully different, why those differences matter to the right buyers, and how to turn those advantages into market preference. Combining customer intelligence, competitive insights, and business strategy to establish compelling market positions that drive differentiation, competitive advantage, and sustainable growth.
MESSAGING & content
ARCHITECTURE & executiuon
Transforming customer insights and market intelligence into differentiated positioning, compelling narratives, and content that makes complex technology easier to understand and its business value impossible to overlook. Aligning Product, Sales, and Marketing around a unified story that engages buyers, builds competitive preference, and accelerates growth.
ENABLEMENT
SALES IMPACT
Transforming positioning and competitive intelligence into compelling sales stories, tools, and conversations that help prospects understand what makes a solution different, why those differences matter, and how they translate into measurable business value. The result: stronger buyer engagement, more confident sales teams, and greater opportunities to win.
POSITIONING
WEB | ADS | WINNING
Creative earns attention. Relevance builds understanding. Differentiation drives business.
5x
Average LinkedIn Ad CTR
Breaking from conventional B2B cybersecurity advertising, these Cayosoft campaigns combined unexpected imagery, humor, and sharply targeted messaging to make complex identity security challenges immediately recognizable and relevant to enterprise buyers.
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$1.2M
Sales Pipeline Influenced
The creative did more than attract attention. It connected real customer pain points to tangible product advantages, giving prospects a compelling reason to engage.
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The results (2025–2026): Click-through rates 5x the LinkedIn advertising average, generating $1.2M in sales pipeline and $800K in closed business.
$800,000
Closed Business
DARE TO COMPARE
Buyers are already comparing solutions. Ignoring competitors doesn't eliminate the comparison; it surrenders control of the narrative. By confronting the competition directly with meaningful, evidence-based advantages, we helped prospects understand not just how Cayosoft was different, but why those differences mattered to their business.
$2.4M
Sales Pipeline Influenced
$1.3M
Closed Business
RE-POSITIONED FOR GROWTH
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Repositioned three enterprise software companies around meaningful competitive differentiation, transforming complex technical capabilities into compelling business value, stronger buyer preference, and measurable growth.
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Generated more than $32M in marketing-influenced pipeline at Cayosoft, $18M at GroupID, and $2.4M at ER/Studio.
$52M
Market-Influence Pipeline Generated
$24M
Closed Business Across All Three Companies
THE BOTTOM LINE
UNDERSTANDING CHANGES EVERYTHING
Great product marketing does more than communicate what technology does. It creates the understanding that makes its value clear, its differentiation meaningful, and its advantages worth choosing.
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That's how strategy becomes competitive preference, buyer engagement, and measurable business growth.
Trusted by Enterprise Leaders.
Influenced by the Work.
From Fortune 500 companies to government agencies, these organizations represent customer wins where my positioning, messaging, and go-to-market initiatives played a documented role in influencing the buying decision.
